Discovery and influence in college choice have shifted. Prospective students increasingly trust peer voices from online platforms and communities over an institution's own messaging. This creates a growing gap between how institutions want to be perceived and the way students actually perceive them.
Rachel Putman, director of strategic communications at the University of Arkansas–Fort Smith, and Gabriel Welsch, vice president of marketing and communications at Duquesne University, join Amber L. Sandall, senior director of strategic enrollment consulting at the College Board, for a candid panel conversation about closing that gap.
Panelists will share how their institutions use social intelligence to understand how students authentically describe their campus experience, align messaging and strategy around that insight, and strengthen trust with prospective students and families.
You'll walk away with a clearer picture of where perception and strategy may be misaligned on your own campus, along with practical ways institutions are using these insights to guide messaging, strengthen market position and support enrollment goals.
