https://www.googleforeducommunity.com/t5/Discussions/Rebranding-for-a-Skills-First-Workforce/m-p/225854#M148 <P><SPAN>As industries </SPAN><A href="https://hbr.org/2022/02/skills-based-hiring-is-on-the-rise" target="_blank"><SPAN>shift their hiring focus</SPAN></A><SPAN> toward specific, demonstrable competencies rather than traditional credentials, the competitive advantage of the two-year degree is being called into question.&nbsp;</SPAN></P> <P><SPAN>How should technical colleges rebrand traditional associate programs to remain the primary destination for workforce training in a market that is increasingly de-emphasizing degrees?</SPAN></P> Mon, 13 Apr 2026 15:48:57 GMT dlaufenberg 2026-04-13T15:48:57Z https://www.googleforeducommunity.com/t5/Discussions/Rebranding-for-a-Skills-First-Workforce/m-p/225854#M148 <P><SPAN>As industries </SPAN><A href="https://hbr.org/2022/02/skills-based-hiring-is-on-the-rise" target="_blank"><SPAN>shift their hiring focus</SPAN></A><SPAN> toward specific, demonstrable competencies rather than traditional credentials, the competitive advantage of the two-year degree is being called into question.&nbsp;</SPAN></P> <P><SPAN>How should technical colleges rebrand traditional associate programs to remain the primary destination for workforce training in a market that is increasingly de-emphasizing degrees?</SPAN></P> Mon, 13 Apr 2026 15:48:57 GMT https://www.googleforeducommunity.com/t5/Discussions/Rebranding-for-a-Skills-First-Workforce/m-p/225854#M148 dlaufenberg 2026-04-13T15:48:57Z