BEGIN:VCALENDAR CALSCALE:GREGORIAN VERSION:2.0 PRODID:-//Events Calendar//iCal4j 1.0//EN BEGIN:VTIMEZONE TZID:America/New_York LAST-MODIFIED:20260306T231828Z TZURL:https://www.tzurl.org/zoneinfo/America/New_York X-LIC-LOCATION:America/New_York X-PROLEPTIC-TZNAME:LMT BEGIN:STANDARD TZNAME:EST TZOFFSETFROM:-045602 TZOFFSETTO:-0500 DTSTART:18831118T120358 END:STANDARD BEGIN:DAYLIGHT TZNAME:EDT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 DTSTART:19180331T020000 RRULE:FREQ=YEARLY;UNTIL=19200328T070000Z;BYMONTH=3;BYDAY=-1SU END:DAYLIGHT BEGIN:STANDARD TZNAME:EST TZOFFSETFROM:-0400 TZOFFSETTO:-0500 DTSTART:19181027T020000 RRULE:FREQ=YEARLY;UNTIL=19201031T060000Z;BYMONTH=10;BYDAY=-1SU END:STANDARD BEGIN:DAYLIGHT TZNAME:EDT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 DTSTART:19210424T020000 RRULE:FREQ=YEARLY;UNTIL=19410427T070000Z;BYMONTH=4;BYDAY=-1SU END:DAYLIGHT BEGIN:STANDARD TZNAME:EST TZOFFSETFROM:-0400 TZOFFSETTO:-0500 DTSTART:19210925T020000 RRULE:FREQ=YEARLY;UNTIL=19410928T060000Z;BYMONTH=9;BYDAY=-1SU END:STANDARD BEGIN:DAYLIGHT TZNAME:EWT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 DTSTART:19420209T020000 END:DAYLIGHT BEGIN:DAYLIGHT TZNAME:EPT TZOFFSETFROM:-0400 TZOFFSETTO:-0400 DTSTART:19450814T190000 END:DAYLIGHT BEGIN:STANDARD TZNAME:EST TZOFFSETFROM:-0400 TZOFFSETTO:-0500 DTSTART:19450930T020000 END:STANDARD BEGIN:DAYLIGHT TZNAME:EDT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 DTSTART:19460428T020000 RRULE:FREQ=YEARLY;UNTIL=19730429T070000Z;BYMONTH=4;BYDAY=-1SU END:DAYLIGHT BEGIN:STANDARD TZNAME:EST TZOFFSETFROM:-0400 TZOFFSETTO:-0500 DTSTART:19460929T020000 RRULE:FREQ=YEARLY;UNTIL=19540926T060000Z;BYMONTH=9;BYDAY=-1SU END:STANDARD BEGIN:STANDARD TZNAME:EST TZOFFSETFROM:-0400 TZOFFSETTO:-0500 DTSTART:19551030T020000 RRULE:FREQ=YEARLY;UNTIL=20061029T060000Z;BYMONTH=10;BYDAY=-1SU END:STANDARD BEGIN:DAYLIGHT TZNAME:EDT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 DTSTART:19740106T020000 RDATE:19750223T020000 END:DAYLIGHT BEGIN:DAYLIGHT TZNAME:EDT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 DTSTART:19760425T020000 RRULE:FREQ=YEARLY;UNTIL=19860427T070000Z;BYMONTH=4;BYDAY=-1SU END:DAYLIGHT BEGIN:DAYLIGHT TZNAME:EDT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 DTSTART:19870405T020000 RRULE:FREQ=YEARLY;UNTIL=20060402T070000Z;BYMONTH=4;BYDAY=1SU END:DAYLIGHT BEGIN:DAYLIGHT TZNAME:EDT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 DTSTART:20070311T020000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU END:DAYLIGHT BEGIN:STANDARD TZNAME:EST TZOFFSETFROM:-0400 TZOFFSETTO:-0500 DTSTART:20071104T020000 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTAMP:20260918T155509Z DTSTART;TZID=America/New_York:20261001T140000 DTEND;TZID=America/New_York:20261001T153000 SUMMARY:Closing the Trust Gap: Aligning Marketing and Enrollment Strategies Around What Students Actually Va LAST-MODIFIED:20260918T155509Z LOCATION: TZID:America/New_York UID:message-79 DESCRIPTION:Click the link below to go to the event page:\nhttps://www.goog leforeducommunity.com/t5/ELP-Higher-Ed-Leadership-Program/Closing-the-Trus t-Gap-Aligning-Marketing-and-Enrollment/ec-p/289809#M79\n\nRegister here.  Discovery and influence in college choice have shifted. Prospective stude nts increasingly trust peer voices from online platforms and communities o ver an institution's own messaging. This creates a growing gap between how institutions want to be perceived and the way students actually perceive them. Rachel Putman\, director of strategic communications at the Universi ty of Arkansas–Fort Smith\, and Gabriel Welsch\, vice president of marketi ng and communications at Duquesne University\, join Amber L. Sandall\, sen ior director of strategic enrollment consulting at the College Board\, for a candid panel conversation about closing that gap.  Panelists will share how their institutions use social intelligence to understand how students authentically describe their campus experience\, align messaging and stra tegy around that insight\, and strengthen trust with prospective students and families.  You'll walk away with a clearer picture of where perception and strategy may be misaligned on your own campus\, along with practical ways institutions are using these insights to guide messaging\, strengthen market position and support enrollment goals.   X-ALT-DESC;FMTTYPE=text/html:

Click the link below to go to the event pag e:


https://www.googleforeducommunity.com/t5/ELP-Higher-Ed-L eadership-Program/Closing-the-Trust-Gap-Aligning-Marketing-and-Enrollment/ ec-p/289809#M79

Re gister here. \;

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Discovery and influence in college c hoice have shifted. Prospective students increasingly trust peer voices fr om online platforms and communities over an institution's own messaging.&n bsp\;This creates a growing gap between how institutions want to b e perceived and the way students actually perceive them.\n

Rachel Putman\, director of strategic commun ications at the \;University of Arkansas–Fort Smith\, and \;Gabriel Welsch\, vice president of marketing a nd communications at \;Duquesne University\, join&nbs p\;Amber L. Sandall\, senior director of strategic enroll ment consulting at the \;College Board\, for a candid panel conversation about closing that gap. \;

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Pa nelists will share how their institutions use social intelligence to under stand how students authentically describe their campus experience\, align messaging and strategy around that insight\, and strengthen trust with pro spective students and families. \;

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You'll walk aw ay with a clearer picture of where perception and strategy may be misalign ed on your own campus\, along with practical ways institutions are using t hese insights to guide messaging\, strengthen market position and support enrollment goals.

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